maximize the opportunity of your investment portfolio by jumping into the complex world of buy-to-let investment within the UK. As the property market continues to fluctuate in 2023, the demand for rental properties continues to rise, making it a great opportunity for investors looking to maximize their returns. We’ll walk you through everything you need to know about property investment, focusing on location, rental yields, and key regions.
Why Invest in Buy-to-let Property in the UK?
Property investment continues to remain one of the wisest investment assets in the UK, with London standing out as an established and profitable location across the world. The city displays an extraordinary average rental yield of 4.1%, coupled with an average property price of £523,000. Beyond London the UK’s housing market demonstrates strength, specifically in regions like the North East, Scotland, and the North West.
The Best Places for Buy-to-Let by Region:
Here’s a snapshot of the best places to consider for buy-to-let investments, based on high rental yields according to Zoopla:
| Region | Average Price of a Buy-to-Let Property | Average Monthly Rent | Average Gross Yield | Average Net Yield |
| East Midlands | £178,000 | £816 | 5.5% | 4.7% |
| East of England | £266,500 | £1,111 | 5.0% | 3.9% |
| London | £522,000 | £2,053 | 4.7% | 3.8% |
| North East | £109,000 | £649 | 7.2% | 3.9% |
| North West | £151,000 | £795 | 6.3% | 4.7% |
| Northern Ireland | £143,500 | £744 | 6.2% | 4.9% |
| Scotland | £127,000 | £748 | 7.1% | 4.9% |
| South East | £301,000 | £1,254 | 5.0% | 3.9% |
| South West | £242,500 | £1,016 | 5.0% | 3.9% |
| Wales | £163,500 | £814 | 6.0% | 4.9% |
| West Midlands | £182,500 | £852 | 5.6% | 4.9% |
| Yorkshire and the Humber | £150,000 | £758 | 6.1% | 4.9% |
Understanding Rental Yield:
Rental yield is a key incentive for property investors, it’s calculated by dividing the annual rental income by the property’s cost and multiplying by 100. In the UK, a good rental yield typically falls between 5% and 9%; however, this figure can vary based on location and associated costs.
High-Yielding Areas in Each Region
Explore high-yielding areas like Nottingham, Great Yarmouth, and Barking and Dagenham, each offering gross rental yields above the UK average of 5.41%. Investing in these areas could possibly provide above-average rental returns, making them a great choice for investors.
How To Calculate Net Yield
Investors aim to maximize returns from their Buy-to-let property, often relying on the property’s net yield. Net yield is a vital indicator that provides a more thorough understanding of the actual profitability of a property investment.
Calculate net yield with the following steps below:
- Calculate Gross Rental Income: Begin by determining the total income generated by your property through rent; this figure represents your gross rental income.
- Calculate All Expenses: Subtract all relevant expenses associated with the property, including maintenance costs, property management fees, insurance, and property taxes.
- Calculate Net Rental Income: The result is your net rental income, reflecting the actual money you pocket from the property after deducting essential expenses.
- Express as a Percentage: To determine the net yield percentage, divide the net rental income by the property’s purchase price and multiply by 100.
Here’s the formula:
Net Yield (%) = (Property Purchase Price Net / Rental Income) ×100
By considering rental income and expenses investors can decide how profitable their property investments really are. This educated well prepared approach can ensure a more accurate representation of the investment’s financial health.

Best Cities for Buy-to-Let:
Cities in the North of England, such as Sunderland and Dundee, show more promising investment returns than London. This is attributed to the availability of affordable properties and higher demand, particularly among the younger population.
What to consider with Buy-to-Let Investing:
Investing in buy-to-let properties is not as simple as just choosing a property. Be well prepared for many challenges, for example management, taxes, and maintenance costs. Consider hiring a property manager to ease challenges like understanding property tax implications. Research maintenance costs in advance to mitigate associated issues.
Why choose Home Guru to Help with your Buy-to-let investment?
While the UK continues to offer great opportunities for buy-to-let investments, it’s no place for a novice to venture into. Recommend researching your desired area, comprehending tax implications, and understanding the responsibilities associated with managing rental properties. Expert guidance enhances your investment strategy, securing optimal buy-to-let mortgage rates to maximize returns and minimize costs. Benefit from our seasoned professionals’ extensive experience in navigating the property market—all at no cost to you! Yes, you read that right. We’re committed to making your homeownership dreams a reality without any fees. Contact us to know more.

